A Bury-based gin producer is celebrating this International Gin & Tonic Day (19th October) after securing a new contract with Aldi.
Manchester Drinks Company will be launching a new range of flavoured gins as part of the supermarket’s summer range during 2021, providing close to 200,000 bottles of gin to stores across the country.
The new listing forms part of the business’ ongoing partnership with Aldi, which began in 2015. As well as a host of different gins and gin liqueurs, including the popular Infusionist Unicorn Gin Liqueur, it also supplies Aldi stores with frozen cocktail pouches during the summer months, producing more than 2.5million pouches during 2020.
The long-term partnership has helped the Manchester Drinks Company enjoy significant growth over the years, opening a new site in Yorkshire that employs 19 people. It has also been able to invest in a new production line in order to meet the growing demand from Aldi.
Richard Benjamin, Co-owner at Manchester Drinks Company, said: “Our new contract with Aldi is a fantastic opportunity to showcase our flavoured gins and liqueurs to shoppers across the country, and will help to provide stability for our business in an uncertain climate.
“The buying team at Aldi has been incredibly supportive, enabling us to enjoy significant growth without compromising on our commitment to using the highest quality ingredients in all our products. We’re looking forward to launching our new lines next year and continuing to work with the team on more innovations in the future.”
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Manchester Drinks Company’s range of drinks has proven incredibly popular since we started working with them, and we’re delighted to be extending our partnership.
“Building long-term relationships with British suppliers has been key to our growth, so we’re delighted that we’ve been able to help Manchester Drinks Company on their journey so far, and look forward to continuing our work with them in the future. We hope our shoppers will join us in raising a glass to Manchester Drinks Company this International Gin & Tonic Day.”
