19.9 C
Manchester
Friday, July 11, 2025
NewsHospitalityNew Direction Keeps Brewery On The Brightside

New Direction Keeps Brewery On The Brightside

Radcliffe’s Brightside Brewing Company’s move to online retail and the opening of an on-site shop has helped to create new markets, business lines and jobs growth at this family run concern.

Brightside Brewing Company was established in 2011 by former bakers the Friedrich family with a simple mission to supply great quality artisan-brewed beer. Since launch, the business has built many strong relationships within the hospitality trade, with a good range of North West pubs, restaurants, hotels and event spaces offering Brightside beers in their establishments.

The COVID-19 crisis had a significant impact on alcohol sales as bars and eateries were forced to close during the national lockdown. While the hospitality sector is slowly recovering, the trade is still suffering from the huge ongoing impact of Coronavirus and resultant unpredictable market.

Unwilling to rest on their laurels the team at Brightside responded by creating a whole new side to their business, developing an online beer shop with home delivery service, and by providing over the counter sales from their Radcliffe base.

So far, the results have been very encouraging with rising counter and online sales and customers responding positively to the ability to buy cases of canned and bottled beers directly from the company.

Indeed, the success of the launch has helped to create jobs with the recent appointment of new staff to work in the shop and to help with deliveries.

As Brightside marketing director Carley Friedrich commented:

“Things were incredibly tough in March when we saw 95% of our trade customers close their doors overnight as a result of the nationwide lockdown to control the virus. We knew we had to do something quickly, so we opened a sales counter at the brewery for the public, set up our online shop and created a whole new side to the business. As a result we’ve taken on new staff, and have lots planned as we expand our operations!

“Client feedback has been very encouraging, and we can see the real benefits of offering our beers directly and developing a new kind of relationship with our customers

“These new innovations will definitely play a growing part in the Brightside story”

The Brightside range includes local favourite Odin Blonde Ale 3.8%, plus new craft styles West Coast IPA 6% and Wildside Mississippi Mud Pie Stout 4.8%, plus their specially developed low alcohol beer Nemo 0.5%. All beers are brewed onsite at their Dale Street Ind. Est. base, including a wide range which are also certified Gluten Free.

Latest

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

More News

Cockroaches on the counter land takeaway a huge fine

A takeaway that was operating with mouse droppings on work surfaces, has been blasted by health inspectors. In December 2023, officers from Manchester City Council’s...

Choosing Between the Different Types of Fire Pits

When you think about improving your home or business exterior, you usually think of adding something specific. Most people would go for the party...

Chef’s academy celebrates inaugural student successes

Eight budding chefs have secured full-time positions on their dream career path thanks to a collaboration between Trafford College and the Manchester Hoteliers Association...