Bolton’s Absolute agency has been appointed by Carrs Pasties to handle its brand, campaign and communications activity.
The third generation family bakery, established in 1938, is well known in Bolton and can count celebrities including Sara Cox and Chris Evans as fans.
Absolute will be delivering a programme of activity to establish brand awareness and drive growth outside of Bolton, with an initial focus on securing trade partners in Manchester and the North West, before rolling out nationally.
Joe Carr from Carrs Pasties added: “We have ambitions to grow the business nationwide across trade partners such as independent retail stores, pubs, canteens and other retail outlets, as well increasing our portfolio of Carrs Pasties stores. We’re excited to start that journey with Absolute.
“We were impressed with their approach from the outset. They’re a company who want to invest the time to get to know our business inside out and they share our ambitions for the Carrs brand.”
Chris Hodgen, Managing Director of Absolute, said: “A lot of our team have grown up with Carrs Pasties, they’re a company with fantastic products and values to match. The potential here is huge. We’re very excited to be working with them.”
Carrs Pasties currently have three shops in Bolton and work with more than 100 trade partners across the North West.
Their frozen delivery service currently operates in Bolton and neighbouring postcodes including Bury, Radcliffe, Swinton, Worsley and Walkden. Carrs is looking to roll this service out nationally over the next few years.
Carrs products include pasties, sausage rolls, sandwiches and cakes as well as meat-free vegan options.
