Campfire welcomes the UK’s fastest growing skincare brand, kicking off the partnership creating aTikTok campaign gaining over 6.5 million views in one month.
The INKEY List believes better information drives better decisions. Providing people with a detailed understanding of products, ingredients and application, all at an affordable price.
Campfire has been appointed to achieve mass brand awareness surrounding INKEY’s, askINKEY service – a 24hr digital service, allowing people to speak to a specialist online regarding products and skin. Awareness regarding INKEY’s unique recipe builder that aims to provide consumers with the perfect combination of products, tailored to their skin type and needs is also of focus.
Campfire encouraged The INKEY List to adopt TikTok as its platform of choice, working en mass with nano and hero influencers to create content to not only talk about, but visually display through the use of video, focusing on the above two features of the brand.
Alex Brown, CCO says “At Campfire we’re proud storytellers and actively encourage our clients to try new platforms to reach their desired audience in creative, innovative ways. TikTok was a no brainer for us given the current opportunity on the platform. TikTok is often mistaken for a music and dance outlet, which is far from the truth. This misconception has caused other brands to hesitate, leaving the goal wide open for early adopters. If someone offered you the opportunity to run ads or create promotional content on Instagram or Facebook 5 years ago, wouldn’t you jump at the chance now?
We want to help people move with the fast-paced nature of social media, proudly steering them in unique and engaging ways to ensure they achieve success on their platform of choice.”
Colette Laxton CEO of The INKEY List follows up with : “We decided to partner with Campfire due to the level of creativity coupled with understanding both Alex and Joe presented us with. Social moves at a rapid pace… branching out into new platforms can sometimes be daunting. Overall, we’re extremely pleased with the results and partnership and can’t wait to see the further success of the campaign.”
In return INKEY saw over 60 pieces of content, spanning views of over 6.5 million within the first 30 days, surpassing the original 1million view target. The partnership has now been extended to further results globally and Campfire have been appointed to help launch INKEY’s latest product range – haircare.–
