Leading e-liquid manufacturer Flavour Warehouse Ltd., owner of the Vampire Vape brand, has today announced the acquisition of Premier Retail Limited in a deal that will see it expand its UK footprint and cement its position as one of the leading players in the vaping hardware market.
Initially established in 2012, Flavour Warehouse Ltd today operates in over 80 countries globally via a network of franchises, distributors and resellers. The acquisition of Premier Vaping strengthens the company’s international expansion and builds on the brand’s growth plans for the future.
Premier Vaping, based in Stockport, is part of the Premier Retail Group, established in 2008. The brand has formed distribution partnerships with leading hardware and E-Liquid manufacturers around the world, firmly establishing its position as a key player in both the retail and wholesale market, stocking an extensive range of products in addition to its own brand of E-Liquids.
Following the completion of the acquisition, Premier will continue to build on its success, taking advantage of the wider Flavour Warehouse group operating model and synergy opportunities cementing its market leading position
Kanesh Khilosia, Director at Flavour Warehouse Ltd., said: “Premier Vaping is a natural fit for us, due to the brand’s firmly established position in the market and the wide range of products they offer – the acquisition of this business is the next step in the development of our extended growth strategy.”
Calum Cole Clark, Director at Premier Vaping, said: “We’re delighted to be partnering with such an industry giant as Flavour Warehouse Ltd. – the businesses perfectly complement each other and we’re looking forward to being able to create a wider offering for current and new customers.”
Phil Boyle, CEO at Flavour Warehouse added: “The acquisition of Premier Vaping is a huge leap forward for us in building a one-stop solution for our customers, be that a broader product offering, additional expertise, or the capacity to fulfil a greater number of our customer’s needs.”
Within the next five years, directors at Flavour Warehouse Ltd. plan to significantly grow the company via an organic and acquisitive growth strategy, expanding its reach through a multi-channel, global approach.