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NewsCreativeKOMI group wins SWAN brand brief

KOMI group wins SWAN brand brief

KOMI Social – the content production, content distribution and social media management division of Manchester based KOMI group – has been appointed by SWAN as its new marketing agency partner in the UK.
SWAN was established in the early 20th century and creates an extensive range of cookware, appliances and kitchen accessories which are all designed to bring the heart of the home to life with expressions of style and functionality. Brand names in its portfolio include: eureka, Symphony Collection, Al Fresco and Townhouse.

The brief, which was won via a non-competitive pitch, will see the KOMI team advise SWAN on its social strategy and it will run four new brand partnership campaigns over the coming months. It will also be producing bespoke video content, providing user generated content and creating written content all aimed at the brand’s key target audiences.

Throughout its history SWAN has always been at the forefront of concept and design. This is still true today with its Retro and Nordic Collection inspired ranges which lead the way and deliver quality products that are as beautiful as they are functional.

James Manaley – Head of Partnerships at KOMI group – said: “SWAN is a leading British homeware brand with a strong heritage that spans over 100 years, so we are delighted to now be working with them. It boasts a loyal customer base so our focus over the next year will be on engaging with those long-term fans, but also widening SWAN’s appeal to a broader demographic.”

David Foulstone – Marketing Director at SWAN – added: “We were really impressed with KOMI’s understanding of our history, values and vision. That, coupled with their ability to create and distribute first class content effectively, made them a natural choice. We are now looking forward to seeing their ideas and work come to life.”

Under the KOMI group umbrella is: KOMI Media, which creates and builds bespoke social channels; and KOMI Social. The firm, which recently rebranded from It’s Gone Viral, was founded in 2016 and is led by Andrew Trotman and Ryan Williams. Over the past four years, its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the main page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate DIY which is all about sharing fascinating and clever DIY, crafts and hacks followers can do at home.

The last six months has seen the company reach other various milestones including launching Ark Media – its new licensing arm, delivering over six billion across its portfolio of pages, relocating its HQ to Beehive Mill in Ancoats, reporting its highest ever NewsWhip results, acquiring social media brand Happiest Media Ltd and appointing Urban Splash’s Sam Lenehan as its new non-exec director.

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