19.6 C
Manchester
Saturday, July 19, 2025
Featured BusinessesNEW GENERATION OF DIYERS BORN IN LOCKDOWN

NEW GENERATION OF DIYERS BORN IN LOCKDOWN

Sponsored Content: Democracy

Democracy logo NEW 300x132 1

Lockdown has seen the emergence of a new, younger generation of people picking up a paint brush, screwdriver or hammer for the first time to tackle DIY projects, a new study by marketing agency Democracy has discovered.

Since Covid-19 restrictions were put in place, 56 per cent of those aged 25-34 and 49 per cent of those under 24 say they have completed home improvement tasks.

One in three of these emerging DIY-ers has been quick to skill up, using the internet to teach themselves the techniques they need via online tutorials. This has meant that of this under 34 age group new to the world of DIY, the months of lockdown have left them already feeling more confident (68 per cent).

The Democracy report research found that the bedroom was the top priority, with 43 per cent carrying out improvements to it followed by the living room (34 per cent) and the kitchen (29 per cent).

A quarter of people (26 per cent) have also undertaken work on their bathroom during the same period.

The findings form part of the integrated agency’s Getting To The Heart Of The New Home report.

The in-depth study identifies the impact Covid-19 has had on the homes and interiors sectors and sets out strategies for how brands and businesses can best respond to it.

It also highlights how the pandemic has changed the nation’s finances – with just under two thirds (31 per cent) spending less as a result of lockdown and 60 per cent managing to save more than before.

With a recession looming, two out of five (39 per cent) are choosing to bank any savings while a fifth (20 per cent) are looking to spend money on improvements to their garden and 16 per cent intend to do the same for their home.

Jen O’Grady, head of agency at Democracy, said: “Our homes have never played more of a central role in our lives than in recent months.

“Our Getting To The Heart Of The New Home report shows how important DIY is to us as a nation and brands need to move swiftly to engage the new younger generation to nourish their new found passion so that it can be sustained beyond lockdown.

“It also explores the dramatic change in the media landscape, how influencers have built relationships with lockdown audiences and the key themes businesses need to address to get on the front foot in talking to their customers.”


Latest

Hancocks Jewellers Celebrates 165 Years at the Heart of Manchester’s Jewellery Scene

Marking 165 years in business, Hancocks Jewellers proudly stands as Manchester’s oldest and most enduring name in fine jewellery. Since 1860, the boutique has...

Marketing Signals Introduces AI Search Optimisation to Navigate New Discovery Era

Digital agency Marketing Signals has unveiled its latest service—AI Search Optimisation—developed to help businesses adjust to the rapidly shifting world of AI-led search and...

AIXA’s 2025 Green Mining Launch Sets New Industry Standard

AIXA Miner has launched a sustainable crypto mining system designed for 2025, positioning itself at the forefront of eco-innovation in a field often criticised...

Birmingham 2027 Invictus Games Opens Opportunities for West Midlands SMEs

SMEs throughout the West Midlands are being offered a chance to contribute to one of the world’s most moving sporting events—the 11th Invictus Games,...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

AIXA’s 2025 Green Mining Launch Sets New Industry Standard

AIXA Miner has launched a sustainable crypto mining system designed for 2025, positioning itself at the forefront of eco-innovation in a field often criticised...

Marketing Signals Introduces AI Search Optimisation to Navigate New Discovery Era

Digital agency Marketing Signals has unveiled its latest service—AI Search Optimisation—developed to help businesses adjust to the rapidly shifting world of AI-led search and...

Birmingham 2027 Invictus Games Opens Opportunities for West Midlands SMEs

SMEs throughout the West Midlands are being offered a chance to contribute to one of the world’s most moving sporting events—the 11th Invictus Games,...

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

More News

Joe Martin-Bindley’s guide to becoming a successful letting agent in the UK

Becoming a successful letting agent in the UK can be a rewarding career, offering both financial stability and the satisfaction of helping people find...

Why new fast trains between London, Manchester and Rochdale can slash fares

Planned new high-speed trains between London Euston, Manchester and Rochdale will compete with existing rail services, deliver lower fares and serve new routes. That's according...

Jack Mason on How Microsoft Is Navigating AI Innovation and Regulation

Jack Mason says that Microsoft’s recent decision to leave the OpenAI board amidst increasing regulatory scrutiny marks a significant juncture in the tech industry....