Stockport-based Beautiful Bambino has launched the latest version of their online shop that will help them to build on their stellar growth from just four years trading.
The business specialises in providing products for new-borns, including prams, car seats, feeding and care products and nursery accessories. Everything expectant parents and their new baby need at a special time in their lives.
In 2016 MD Joe Broadbent was himself an expectant father who decided to launch a baby shop from his kitchen table.
From there, the company quickly moved to traditional retail operations. The firm was initially based in a 1700 sq. ft. showroom in Denton before upgrading to a massive 5000 sq. ft. showroom based in Stockport’s iconic Pear Mill complex.
A big part of Beautiful Bambino’s growth strategy included the development of significant online operations.
To that end, the business appointed digital specialists Mechanised to create their online store and implement digital marketing strategies. These culminated in a state of the art web shop allied to cutting-edge SEO promotional techniques.
The digital strategy has helped the business to drive significant UK-wide sales that required the strategic migration and relaunch of the Beautiful Bambino e-commerce platform from Woocommerce to the much more scalable Shopify product set.
With the support of their dedicated team and from Mechanised, Beautiful Bambino has seen revenues and sales increase by over 400%, creating a business with an annual turnover of 7 figures in just a few years.
Beautiful Bambino MD Joe Broadbent commented:
“It’s hard to believe that four years ago, I was an expectant parent, sat at my kitchen table planning to open a baby retail business. Now, look at where we are today.
“It’s been a lot of hard work, especially also having young children to care for but it’s been worth the effort. It’s only with the help of my family, my team, and the significant contribution from our digital partners Mechanised that Beautiful Bambino is now a big player in our industry
“And the latest Shopify version of our site will help make our brand even bigger in the market. I’d like to thank the Mechanised team for all their hard work in launching our brilliant new e-commerce offer.”
