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NewsHospitalityNorth West entrepreneur launches the world’s first tourism company exclusively offering low...

North West entrepreneur launches the world’s first tourism company exclusively offering low season travel experiences

Low Season Traveller the world’s first travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low seasons has launched this week. The Manchester based sustainable-travel ambassador Ged Brown, who has 25 years’ experience within the global travel industry, founded the movement. The launch has been timed to support the rebirth and sustainable return to growth of the worldwide travel industry post Covid-19 delivering passengers more choice and better value for money.

Low Season Traveller with its head office based in Manchester, looks forward to working with tourism partners across the North West given the region’s major tourism potential and supports the Mayor of Greater Manchester, Andy Burnham in delivering and attracting sustainable visitor growth generating jobs under the ‘Build Back Better’ campaign.

Supported by a leading team of industry experts, Low Season Traveller highlights travel experiences via multimedia including images, blogs, videos and podcasts. There is a focus on delivering informative and visually striking destination content that will appeal to those with a thirst for authentic and cultural experiences. Low Season Traveller provides true inspiration for travellers focusing on the many benefits of travel outside of the peak seasons.

Research shows that currently 70% of all travellers arrive during each destination’s “peak” season – usually a narrow window of between 4-6 months. The way we travel is undoubtedly set to change with an increasing shift towards more responsible forms of tourism, encouraging visits at less congested times of the year. Low Season Traveller are pleased to be working alongside a range of launch partners including Six Senses and COMO Resorts. A bespoke personal booking service will also be provided for all Low Season Traveller enquiries through our partner Designer Travel.

Commenting on the launch, Ged Brown CEO of Low Season Traveller explains, “For the past 2 years myself and the team have been working on this project with a wide number of partners across the global leisure industry including tourism organisations, hotels, transport and visitor attractions. We are convinced that there is a real gap in the market for low season travel and the recent pandemic has only endorsed our view further. There could never be a better time for us to launch Low Season Traveller highlighting to travellers how to avoid busy tourist spots and delivering effective ‘social distancing’.”

Ged Brown went on to say “By showing how to deliver value for money, live like the locals and importantly how to avoid the crowds, we are confident that travellers will be inspired by our destination portfolio. As the programme develops, we also have the opportunity to support a number of local community charities through our Be The Change You Wish To See In The World legacy initiative, something that we are very proud of.”

“Our team are passionate about the improved travel experiences that can be enjoyed during the quieter times of the year and we look forward to inspiring travellers with new ideas and plans as the travel industry adapts post Covid19.” Founder, Ged Brown concludes “Low Season Traveller really is the new way to experience travel!”

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