Oldham-based GoSimpleTax is celebrating this week after being awarded a prestigious Financial Innovation Award.
GoSimpleTax was named the Best Financial Start-up at a black-tie awards ceremony held at the Hilton Bankside in London.
The company beat off competition for the award from against a host of cutting edge companies from across the UK.
GoSimpleTax was recognized for being a company at the vanguard of the digital tax revolution, offering a forward-thinking self-assessment tax solution.
Launched by The London Institute of Banking & Finance in 1998, the awards are designed to recognise outstanding innovation in products and services in the banking and finance sector.
GoSimpleTax stood aside major brands like Santander and Barclays bank on the 2018 winners roster and were presented with their award by Strictly Come Dancing presenter, Bolton star Tess Daly.
GoSimpleTax director Amanda Swales said: “We are incredibly proud to be named winner of the Best Financial Start-up award. We’ve worked so hard as a team to bring our product to market and aligning it with HMRC’s digital strategy. Our innovative tax software stood out from the other nominees as it is designed to simplify submitting a tax return. Using artificial intelligence we automatically identify any missed allowance, ensuring the user doesn’t miss out on any tax savings due to them.
She added: “The Best Financial Start-up award was the last accolade presented on the night and, after other categories had been won by household names including Barclays, Santander and Nationwide Building Society, I was taken aback when Tess Daly announced GoSimpleTax as the winner.”
Alex Fraser, CEO at The London Institute of Banking & Finance said: “The UK finance sector faces an uncertain future, not least because of technological developments. Innovation by companies in the sector will play a key role in shaping what the future looks like. These hotly contested awards recognise companies for their development of innovative products and projects that empower consumers, communities and businesses around the world. Congratulations to GoSimpleTax and all the winners””
