23.1 C
Manchester
Thursday, September 18, 2025
EnergyCheetham Bell Paint with Liquid Graphene to Launch Inov-8 Revolutionary G-series Shoes

Cheetham Bell Paint with Liquid Graphene to Launch Inov-8 Revolutionary G-series Shoes

Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene.

The G-SERIES footwear range, which has been created by sportswear brand inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that is 200 times stronger than steel. The material was also originally discovered in Manchester.

To promote the launch, Cheetham Bell worked with illustrator Florian Nicolle (who has previously worked on some of the world’s largest brands including Nike, Warner Brothers, and ESPN) to create three striking images using both graphite and liquid graphene, showing each of the three different shoes in the G-SERIES range.

Martin Smith, Creative Director at Cheetham Bell, said: “When we first got the brief we knew we had to do something more interesting than a simple shot of an athlete.

“We loved the energy in Florian’s work and with graphite being the source of graphene it seemed a natural fit to illustrate our athletes with graphite pencil and charcoal, but then also use actual liquid graphene from The University of Manchester to paint with.”

The G-SERIES range includes running shoes for trails, mountains and mud, as well as fitness footwear for crossfitters. The work will run in press, outdoor, in store and online.

Latest

Tees Valley International Film Festival to Premiere “3 Peaks 3 Pots” This November

The eagerly awaited documentary 3 Peaks 3 Pots will have its first screening on 6 November 2025 at ARC Stockton, marking one of the...

The green fleet: Sourcing affordable EVs at car auctions

The used electric vehicle market is experiencing unprecedented growth across the UK, with government data showing that zero-emission vehicles accounted for 20% of all new car...

Timberwise Boss Reveals Five Costly Issues Buyers of Older Homes Should Know

A leading voice in property care has revealed the five most widespread and expensive issues that often arise when people purchase older homes. George Edwards,...

K2L Marketing Strengthens Global Footprint with New Offices in Dubai and Illinois

Manchester-based performance marketing agency K2L has announced the opening of two new international offices, one in Dubai and the other in Illinois, USA. This...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

FREESMO Leads the Way with Smarter Smoke-Free Choices Through Trusted Questionnaire

As the smoke-free sector continues to grow and diversify, FREESMO is highlighting the importance of its Smoke-Free Questionnaire – a tried and tested tool...

The green fleet: Sourcing affordable EVs at car auctions

The used electric vehicle market is experiencing unprecedented growth across the UK, with government data showing that zero-emission vehicles accounted for 20% of all new car...

Choosing reliable vehicle financing for families in Manchester

When it comes to securing vehicle financing for your family, reliability is essential. Families need to consider the long-term impact of their financial decisions,...

Appy Pie Unveils Snappy 2.5: A Faster, Smarter Website Builder Designed Around User Feedback

Appy Pie has introduced Snappy 2.5, the latest upgrade to its website builder, developed in direct response to long-standing user feedback. This release focuses...

More News

Heat Engineer Software Limited receives significant investment from Greenarc

Heat Engineer Software, the Lancashire based company at the forefront of heat loss calculations and the sizing of both renewable and traditional heating equipment,...

Cellcycle and Kerry Logistics Partner to Strengthen Sustainable Battery Supply Chain in the UK

UK-based battery recycling expert Cellcycle, part of the SER Group, has signed a Mutual Cooperation Agreement with Kerry Logistics (UK), a member of the...

Eternity Technologies Strengthens India Presence with Vijayawada Production Facility Acquisition

Eternity Technologies is pleased to confirm the acquisition of the Vijayawada production facility previously operated by EnerSys India Batteries Private Limited. This acquisition is a...