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Friday, February 23, 2024
AppointmentsCrystal Maze welcomes new Managing Director

Crystal Maze welcomes new Managing Director

The Crystal Maze LIVE Experience, set up by leisure and attractions company, Little Lion Entertainment, is firmly focused on the future as it welcomes a new Managing Director, Glen Mintrim, to help further grow the brand and drive it forward.

Since opening its London site in 2016, following a successful crowdfunding campaign, The Crystal Maze LIVE Experience has only increased in popularity with those travelling across the country to experience the 90’s nostalgia. This surge in bookings led to the Crystal Maze LIVE Experience opening in Manchester on 1st April 2017 to enable more people to work against the clock to solve both mental and physical challenges to win crystals in each of the four themed zones.

Glen Mintrim, former managing director of STA Travel’s UK business, will take the helm with a focus on experience operations to exceed Crystal Maze LIVE’s commercial success, particularly in the competitive corporate event industry.

Keen to hit the ground running in his new role, Glen comments: “Being a part of such a unique company is a welcomed challenge; I’m ready to get stuck in. Seeing how quickly The Crystal Maze LIVE Experience has become so well-known indicates that there are only good things to come.

“In the 90’s I loved the TV show so it was a dream to race through the Aztec zone and try to grab those crystals! Unfortunately, I wasn’t quick enough to make it onto the leaderboard – maybe next time!”

Having previously worked at companies such as Emirates, TUI and British Airways, Glen is eager to put down roots in Manchester after travelling around the world and studying in both Dubai and South Africa.

Welcoming Glen’s appointment, CEO Tom Lionetti-Maguire said: “We are excited to have Glen joining the Little Lion Entertainment Family. We are not a big faceless corporation, so one of our main focuses with That Crystal Maze LIVE Experience brand is that we are a team because every employee matters, and has such a key role to play, which is especially true in Glen’s case.

“As our Manchester site reaches its first birthday, it’s all hands on deck to ensure our growth continues so we look forward to Glen’s input, especially with his worldwide business exposure. We’re excited to see what the next year brings – be sure to expect unexpected news!’

Four full themed adventure zones, a crystal dome and over 30 maze masters at each site ensure the ultimate experience as groups of eight enter the maze every seven minutes. As of late, The Crystal Maze LIVE Experience has seen a growth in commercial bookings of both sites for corporate away days as more companies are searching for a unique experience to further team bonding.

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