10.4 C
Manchester
Saturday, June 7, 2025
BlogNew Head of Digital for Visualsoft

New Head of Digital for Visualsoft

Gavin Lowther has been promoted to head of digital at leading ecommerce and digital agency Visualsoft.

In his new role, Gavin will oversee and evolve Visualsoft’s digital marketing offering, by taking ownership of the company’s digital services, including SEO, PPC, affiliate marketing, email marketing, social media, conversion rate optimisation and strategy. As part of the senior leadership team, Gavin’s main objective will be to drive performance across all marketing channels and to ensure Visualsoft remains continuously innovative.

Gavin is a long-serving employee at Visualsoft, where his career has spanned the last eight years. Originally joining the company as an online marketing accounts manager, he has risen through the ranks, going on to lead the conversion rate optimisation team before taking up his new role as head of digital.

Based in Manchester and Teesside, Visualsoft has a growing team of over 200 staff who specialise in the design, build, support and marketing of online stores for retailers across the UK.

Gavin said: “I have been lucky enough to be part of Visualsoft’s growth, undertaking a number of exciting projects such as the development of a conversion rate optimisation and analytics system, which has gone from strength to strength. I’m looking forward to settling into my new role and helping to further develop the business’s digital strategy”.

Dean Benson, CEO of Visualsoft, said: “Gavin is already an integral member of the Visualsoft team, with a fantastic record of achievement. He has vast experience across both multiple marketing channels and in general retail, so has a clear understanding of client requirements and processes. This enables us to see a clear picture on both sides of the relationship, which is invaluable to our business. We have no doubt that this appointment signifies an exciting step forward for the future of the organisation.”

Latest

Bouquet basics for Dad: Flower expert shares how to make those Father’s Day blooms last

A flower expert has revealed his top tips for dads to look after their blooms if they receive them for Father’s Day. Colourful bouquets and...

The Kim Jong Un Billboard That’s Shaking Up Manchester’s Fashion Scene

An eye-catching new billboard in Manchester featuring North Korea’s leader is challenging norms—and turning sustainable fashion on its head. A giant image of Kim Jong...

Heat Engineer Software Limited receives significant investment from Greenarc

Heat Engineer Software, the Lancashire based company at the forefront of heat loss calculations and the sizing of both renewable and traditional heating equipment,...

Pioneering project to change way people travel in Britain

A pioneering project is set to transform how people explore and move across Britain and Ireland. Slow Ways, a non-profit Community Interest Company, has already...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Bouquet basics for Dad: Flower expert shares how to make those Father’s Day blooms last

A flower expert has revealed his top tips for dads to look after their blooms if they receive them for Father’s Day. Colourful bouquets and...

The Kim Jong Un Billboard That’s Shaking Up Manchester’s Fashion Scene

An eye-catching new billboard in Manchester featuring North Korea’s leader is challenging norms—and turning sustainable fashion on its head. A giant image of Kim Jong...

Pioneering project to change way people travel in Britain

A pioneering project is set to transform how people explore and move across Britain and Ireland. Slow Ways, a non-profit Community Interest Company, has already...

Heat Engineer Software Limited receives significant investment from Greenarc

Heat Engineer Software, the Lancashire based company at the forefront of heat loss calculations and the sizing of both renewable and traditional heating equipment,...

More News

How Manchester’s Tech Startups Are Powering Growth with Headless CMS Architecture

In no time at all, Manchester has emerged as one of the UK's leading technology hubs. The city is home to a vibrant startup...

St George’s Day parade returns to Manchester

The St George's Day Parade, a beloved fixture in Manchester's event calendar for nearly two decades, returns on April 27 with its vibrant celebration...

Manchester prepares to mark VE Day

Celebrations to commemorate the 80th anniversary of VE Day are set to take place throughout Manchester. On May 8, 80 years will have passed since...