Manchester-based full-service digital agency Banc recently expanded its well-established Content Marketing department with the launch of a dedicated Digital PR division.
Evolving out of the agency’s decade-long legacy of excellence in organic search, the move signifies a strategic commitment to be at the forefront of emerging digital marketing disciplines.
The creation of this new service structure has been facilitated by both strategic internal appointments and key recruitment – and complements the business’ existing service areas in Technical SEO, Content Marketing, Paid Media, Conversion and Web Design & Development.
Jonathan Branney, Content Marketing & Digital PR Director at Banc, commented: “We made the conscious decision at the outset of 2020 to further develop and restructure our product offering in order to remain ahead of the curve when it came to client demand.
“In an increasingly competitive search landscape, we are incredibly proud to be able offer a fully integrated solution for driving organic growth, comprising Content Strategy, Digital PR and Technical SEO.
“Beyond its benefits as a tool for high-authority link acquisition at scale, I believe marketers are really starting to understand the profound effect Digital PR campaigns can have in increasing reach, introducing your brand to new audiences, and even generating referral traffic and social engagement. And as our customers’ requirements evolve, we are well-positioned to deliver the creative and operational excellence clients have come to expect from our agency.”
Over the last twelve months, Banc has run 34 individual digital PR campaigns for 18 clients– generating a total of 620+ unique backlinks and pieces of coverage for our brands across a range of sectors – from travel to consumer goods and leisure attractions to B2B.
Jonathan added: “Whether it’s a household brand or a niche business tech company, our team are equipped to deliver the highest quality content and digital PR services at every level.”
