Mason Williams Manchester says plans are underway to ensure the spotlight is firmly on Stagecoach Performing Arts – covering creative campaigns, press office across the Stagecoach network, influencer relations, and partnerships.
The agency went up against five others in a bid to represent the brand.
Stagecoach Performing Arts has selected Mason Williams to handle all PR with immediate effect and is the UK’s largest network of part-time performing arts schools for children and teens aged 4-18 yrs with over 60,000 enrolled.
The campaign will highlight the work of the company, the opportunities for upcoming students and the full year of performance activities of the group.
Alumni of Stagecoach include, Emma Watson, Jamie Bell, Eleanor Tomlinson, Tuppence Middleton, Tom Fletcher, Danny Mac and Charlotte Jaconelli.
Dijanna Radisevic, Stagecoach Performing Arts head of marketing, said: “We are thrilled about the opportunity to collaborate with Mason Williams. Given their extensive experience in this sector, coupled with their love of the arts including having an actress working on our account – we are confident that this partnership will greatly enhance our brand exposure.”
Heading up the account is the formidable duo of senior account directors, Sarah Grindley and Lynsey Sizer, supported by executive Clara Parr and MD Rita Rowe. Sarah’s PR career spans 12 years and three continents.
With consumer, fashion and hotel and hospitality experience. She has headed up the Asmodee Games account, as well as a number of hotel and hospitality brands at the agency for two years, alongside spear heading a wide spread brand campaign for the Elf on the Shelf.
Lynsey has worked side by side with Sarah and also attended theatre school during her formative years. She is also ex-Mattel brand PR with experience heading up accounts for Fisher Price, Scrabble and Hot Wheels alongside leading the PR team at WW (previously Weight Watchers) and managing National and Regional PR campaigns at Safeway (now Morrisons).
Prior to her PR career, which spans 38 years – Rita handled publicity for local theatres (Library Theatre Company and Forum, Manchester) managing outreach for two Repertory companies and transfers to London West End during that time.
Rita was also responsible (along with the Artistic Director) for shaping the creative programme based on community needs, educational curriculum and initiative to bring young people into theatre.
Rita Rowe, Mason Williams MD, said: “This is best early Christmas present that any agency could have; a fabulous client who wants to make some noise with an incredible network of schools and students.
“We are so delighted with this win more so as the agency account team involved are from a performing arts background with two members ex-Stagecoach students. The account will be dynamic, theatrical and a bit bonkers given the nature of the beast. We can’t wait to get started and could not be more excited.”
Image: Stagecoach Frimley Students at The New Wimbledon Theatre
