Manchester’s WhiteNoise Media celebrate another client win, making 2018 their strongest year since forming in 2014. Natural yoghurt company Lancashire Farm is the latest name to be added to their list of clients.
Lancashire Farm approached WhiteNoise Media to create regular video content for the brand, including online social clips and a TV commercial later in the year.
The videos, which will include the creation of an animated brand character, will be used to raise brand awareness for Lancashire Farm and establish them as a household name. The content will be planned and produced by WhiteNoise Media and will link the animated character to current news topics.
WhiteNoise will also supply marketing services in the form of their new data-first approach, Behavioural. This system uses artificial intelligence to automate and tailor advert creative, directing it to the correct audience and thus maximising ad spend.
Lancashire Farm are a company that sells yoghurt made with natural ingredients and locally-sourced milk. Founded in 1984, their products range from strawberry fat-free yoghurt to soured cream.
Jack Morrison, Brand Manager at Lancashire Farm said: “Over the last several years the brand has enjoyed fantastic growth, establishing itself as a key challenger within the category. For the latest chapter within our journey we were looking for a partner to deliver strong creative, with a solid digital approach. I couldn’t be more pleased to be saying we’ve found that in WhiteNoise. We can’t wait for what’s to come and see it come to fruition.”
Lee Holdsworth, CEO & Founder at WhiteNoise Media says: “We are thrilled to be working with such a leading household brand like Lancashire Farm. The team at WhiteNoise are looking forward to getting started by creating a lead character for the brand. The character will coincide with the launch of a digital-first campaign which will follow on to a TV advert, and will be underpinned by our new AI driven system, Behavioural.”
