The University of Manchester is the latest large-scale organisation to introduce Broderick’s pioneering new loyalty app, Pay 4 Vend,throughout its campus. The Sharston-based national vending & refreshment company has also won a wider, prestigious 5-year vending contract with the university, which will see the installation of 20 high-tech machines across key campus sites, to complement the 60 already in situ.
This announcement follows a hugely successful pilot programme and national roll out of the Broderick’s app just last month. The UK vending industry’s first loyalty App, Broderick’s Pay4Vend is already proving a popular and engaging on-site loyalty builder for Manchester students, due to its big draw competitions, rewards, discounts, news hub and a wide range of exciting promotions from household names, emerging brands and healthier eating snacking options. The app posts the latest part-time jobs and student news, and it also offers ‘spot prize’ rewards based around brand NPD or on-pack offers
The spectacular prizes on offer throughout Manchester University’s vending services, include fabulous holidays in Ibiza and tickets to must-see music events including VIP tickets to Manchester’s Park Life Festival on 9th & 10th of June and Cineworld tickets. Students can also claim additional bonuses on purchases of healthier products and those with reduced sugar content.
Created in association with graduates across the city at The Manchester Metropolitan University and Italian tech giants COGES, Broderick’s Pay 4 Vend has emerged as a strong customer engagement device, a hassle-free payment tool and a popular loyalty builder. Its big prize promotions have proved a great incentive for repeat custom.
As Broderick’s MD John Broderick highlighted, Pay 4 Vend is an asset for everyone involved and is key to the future of vending: “Broderick’s loyalty app delivers a completely fresh, exciting and convenient consumer experience for vending services on campus. It offers the convenience of cashless payment options: customers can simply upload credit to the app using a cash card at a convenient time and it’s downloadable on Apple, Google & Android.
“However, Broderick’s Pay 4 Vend is much more than just an integrated vending payment system, its competitions and promotions are leading to a high volume of repeat custom and it’s also a valuable news hub on campus. Broderick’s is rewarding loyal customers with a chance to win amazing prizes. Following the national roll-out we now have a full programme of showcase prizes and promotions scheduled throughout the year!”
Proven innovators in the sector, Broderick’s early adoption of new technology raises the bar in vending services: other advances include desktop ordering capabilities for time-poor consumers, automatic, real-time stock levels reporting and a suite of cashless vending options. Further developments are scheduled for later in 2018 and Broderick’s is already looking at fingerprint and iris recognition technology.
