17.8 C
Manchester
Wednesday, September 3, 2025
Other SportsFormula 1: AlphaTauri rebrands as Visa Cash App RB ahead of new...

Formula 1: AlphaTauri rebrands as Visa Cash App RB ahead of new season

The AlphaTauri Formula 1 team will be known as Visa Cash App RB after undergoing a major rebrand ahead of the 2024 season.

Red Bull’s sister outfit have run under the name of the company’s fashion brand since the 2020 season, having formerly competed as Toro Rosso after being purchased by the energy-drink giant in 2006.

The team had committed to a wholesale rebrand and change of senior management after finishing ninth and eighth in the constructors’ standings in the past two seasons respectively.

Read our other sports news stories here:
India captain Sharma not interested in ‘Bazball’ talk
Australian Open 2024, Day 12: Preview, order of play and predictions
Neville: Berrada appointment the start of ‘serious’ Manchester United project

Visa has agreed a long-term deal as a partner of both Red Bull teams and features – alongside payment service provider Cash App – in the team’s new name, which was revealed on Wednesday.

Daniel Ricciardo and Yuki Tsunoda will return as drivers for Visa Cash App RB in the coming season, with the team’s new livery set to be revealed in early February.

Upon the reveal of the new name, the team’s chief executive Peter Bayer said: “It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story.

“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.

“We have a bold vision for the team led by myself and team principal Laurent Mekies, and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”

The team is set to launch its 2024 car on February 8, ahead of the season opening with the Bahrain Grand Prix on the first weekend of March.

Harry Carr
Harry Carr
Harry is a freelance sports journalist with experience of working for the Racing Post, Stats Perform, Opta Analyst and more, covering major events across all sports but holding a particular love for the beautiful game.
Latest

Healing power of knowledge: How learning about your condition can change everything

For many individuals, receiving a diagnosis can be likened to a door suddenly closing. The confusion: a surge of new terminology. That rising sense...

Why more UK homeowners are delaying their next move

The UK housing market has entered an unprecedented period of stagnation, with transaction volumes plummeting to levels not seen since the financial crisis of...

The Office Providers Releases Salford Quays Office Space Directory As District Approaches Anniversary

Manchester office agency has published a Salford Quays workspace directory as the waterfront district approaches the 20th anniversary of the BBC choosing it as...

Manchester corporate gift company setting the standard for ethical business

At a time when many companies are prioritising profit over purpose, one Manchester-based business is proving that ethics and enterprise can go hand in...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Manchester corporate gift company setting the standard for ethical business

At a time when many companies are prioritising profit over purpose, one Manchester-based business is proving that ethics and enterprise can go hand in...

JD Seasonings Celebrates 10 Years and 42 Great Taste Awards

JD Seasonings, the multi award-winning spice blend company, is marking its 10th anniversary this month with another proud milestone — securing five new Guild...

Manchester’s TQUK Hits One Million Learners in Vocational Training Success

Training Qualifications UK (TQUK), a Manchester-based awarding and assessment organisation, has celebrated a major milestone after registering its one-millionth learner on a regulated qualification. Founded...

Online Home Shop hits record £61 million sales in 2025

Online Home Shop (OHS), the family-owned e-commerce homeware retailer based in Worsley, Greater Manchester, has reported record gross sales of £61 million for 2025...

More News

F1 Australian Grand Prix 2025: Report, result, highlights as Norris savours ‘stressful’ win

Lando Norris praised McLaren's "amazing car" after overcoming unpredictable conditions to beat reigning champion Max Verstappen and win the F1 Australian Grand Prix 2025...

India vs Australia: Preview, expected lineups, how to watch on TV and prediction for ICC Champions Trophy 2025

India vs Australia: The State of Play India will be targeting a third consecutive appearance in the final when they face Australia in the first...

New Zealand vs India: Preview, expected lineups, how to watch on TV and prediction for ICC Champions Trophy 2025

New Zealand vs India: The State of Play Two teams in excellent form meet on Sunday when New Zealand and India collide in their final...