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BusinessHow to Beat Ad Fraud with Residential Proxies

How to Beat Ad Fraud with Residential Proxies

The world of advertisement revolves around a multi-billion dollar industry full of unique problems, challenges, and opportunities that come with innovations. While the circumstances for marketing your product in the past were much more simple, the introduction of Information Technologies has forever changed how we communicate, let alone promote our products and services.

Nowadays, the digital business environment stretches to all corners of the IT-oriented world. TVs and radio stations are no longer the hot spots of advertisement. In 2023, most companies dedicate the majority of their marketing efforts towards Search Engine Optimization (SEO), social media management, and the persistent search for partners with the help of data scraping.

The multi-layered nature of the internet offers new ways for advertisers to attract as many people as possible to their product. Smaller businesses go for a more personal approach, planning advertisement deals with influencers and content creators who have amassed a loyal following, and whose interests may align with the product they are offering. Meanwhile, the most successful companies diversify their budget to make their brand visible in as many places as possible. For example, established household names like Red Bull, MasterCard, Mercedes, and many others have gone as far as appearing on broadcasts of the most popular competitive gaming events.

However, despite the tons of new opportunities, it is hard to beat a simple ad banner that appears on frequently visited websites. Most deals with such patterns follow use Pay Per Click (PPC) model that delivers payment to the publisher based on clicks and impressions associated with the site. The simplicity of this approach attracts malicious parties looking to scam advertisers, resulting in ad fraud.

To stop the theft of valuable marketing resources, ad verification specialists use residential proxies – intermediary servers that hide the identity of your web connection. In this article, we will discuss the effective help of residential proxies in combating ad fraud. Here you will learn how additional anonymity makes residential proxies perfect for ad monitoring. They change your IP address to circumvent detection and hide your real location at will. Keep reading to learn more about upholding ad quality in the treacherous world of marketing.

Proxy Server Basics For Beginners

Proxy servers work as a tunnel between your device and the rest of the internet. During regular web access, your computer or phone sends data packets to the recipient server with an identity supplied by your Internet Service Provider (ISP). When the connection exits your devices and enters the Wide Area Network (WAN) through your router (also referred to as Default Gateway), it obtains its network identity – a public IP address. Keep in mind that it is not the same IP as shown in your local network configurations. That address is only used to identify your device on LAN, while a public address is responsible for communication with other devices and web servers.

Once we put a proxy server into the equation, your data packets do not go straight to their target. They take an extra stop, where a predetermined proxy protocol adds its IP address and changes all sensitive information associated with your identity. Then, the data makes its way to the target without knowing who the original sender is. Once the response makes its way back to the proxy, the server delivers it back to you. 

What Makes Residential Proxies so Special?

While the core principles of proxy servers are pretty simple, especially with some practice, we must also address the differences between main proxy types. These servers are split into categories based on the source of their IPs. While the top providers have many different plans to tailor to your specific needs, most proxy services are organized into three types: datacenter, residential, and mobile proxies.

Datacenter proxies are the most popular option for casual browsing, but they can’t be used for ad verification. While the pricing for such deals is low while the speeds are fast, these servers get their IPs from data centers, not ISPs. If you test your connection on whatismyip.com, you will see that there is a lot of information tied to your public IP address. For real residential users, these tests will show their approximate location and the ISP that provides their network identity. However, if the user is connected with a datacenter proxy, it will not show an ISP. This makes them easy to detect, and publishers that engage in ad fraud can quickly ban these addresses from inspecting their websites.

Residential proxies are the best available option because they share their addresses with real users, connected to legitimate networks that are supplied by internet service providers. Such connection is practically indistinguishable from regular web traffic, therefore it is a perfect cover for ad verification procedures.

Mobile proxy servers are similar to residential addresses but they get their IP addresses from mobile network operators. Still, their connections are often too unstable for data-sensitive tasks; hence residential IPs remain the best possible option.

How to Use Residential Proxies for Ad Verification

This section addresses the main residential proxy benefits for combating ad fraud with enhanced verification efforts. Let’s take a closer look at why marketers use these versatile tools:

Enhanced accuracy. Residential proxy networks are massive. With millions of addresses across all countries, ad verification specialists can access the publisher’s site with many different identities for accurate access to the site. With an effective cover-up, they can see and test ads as they would be displayed for real visitors.

Circumventing detection. With a massive fleet of residential IPs on their side, verifiers can avoid any attempts at IP blocking and continue their tests on the publisher’s website. Residential proxies are the best servers for this type because they offer the closest resemblance to organic user traffic.

Reliable ad monitoring. With enough servers at your disposal, you can run multiple instances of monitoring and testing software without attracting unwanted attention. Even better, residential proxies let you test the site from different locations and make sure all advertisements appear in appropriate regions.

Summary

While combating ad fraud may feel like an uphill battle, residential proxies have become an essential addition to the toolkit of an ad verification specialist. Fortunately, proxy servers are incredibly versatile tools; therefore adding them to your arsenal will have tremendous benefits for other use cases.

Sam Allcock
Sam Allcock
With over 20 years of experience in the field SEO and digital marketing, Sam Allcock is a highly regarded entrepreneur. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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