Aleph Finance and SupraFin are delighted to announce their strategic partnership aimed at securing cryptoasset financial promotion approval within the UK. This collaboration leverages Aleph Finance’s extensive experience in the UK and European financial industry and regulatory landscape, along with SupraFin’s expertise in crypto risk assessment and investment intelligence.
In response to growing concerns about the protection of UK consumers in the context of cryptoassets, the UK government and the Financial Conduct Authority (FCA) have recently intensified their regulatory efforts. Notably, on October 8, 2023, the UK government expanded the financial promotion regime to include cryptoassets. Under this new regime, unauthorised and unregistered crypto businesses can only communicate financial promotions that have been approved by an authorised entity. Furthermore, the approver must demonstrate competence in cryptoassets to approve such financial promotions.
Aleph Finance is acutely aware of developments in the fintech space and the positive changes it brings, particularly in ensuring customers are well-informed to make sound decisions. The company welcomes the UK’s pioneering role in this regard and views it as an example for regulators worldwide.
Emanuele Rigo, CEO at Aleph Finance, expressed his enthusiasm for contributing to positive changes in the market, stating, “We want to be part of a positive change in the market, and we understand that partnering with people with the frontier skills, great competence and incredible expertise such as our partners at SupraFin will ensure that we make our part to strengthen the financial services industry.”
SupraFin has been at the forefront of cryptoasset risk assessment, having developed and enhanced its cryptoasset risk frameworks since January 2018. Building on these frameworks, SupraFin introduced its crypto ratings/risk scores and risk analysis research in February 2023. These tools assist organisations and regulators in mitigating risk, generating alpha, and ensuring compliance with regulations. SupraFin has been actively engaging with regulators worldwide, sharing its insights into cryptoasset risk and providing feedback on forthcoming cryptoasset regulations.
Liliana Reasor, CEO at SupraFin, expressed the company’s mission to facilitate the crypto industry’s transition to a regulated phase, emphasising that partnerships with experienced and competent entities in the regulated finance and compliance sector, such as Aleph Finance, are pivotal to achieving this goal.