15.6 C
Manchester
Sunday, July 13, 2025
BusinessBGN launches new Christmas campaign for Victoria Leeds

BGN launches new Christmas campaign for Victoria Leeds

BGN – the Manchester-based brand-led design and digital agency – has created a new Christmas campaign for Victoria Leeds called ‘A Little Big Christmas’ which will run across all platforms including online, social media, dynamic media, out-of-home advertising and radio.

The core aim of the new campaign is to generate brand awareness of, and footfall to, the destination – particularly from affluent and fashion focused shoppers. This year, Victoria Leeds has curated a new window installation on Sidney Street called the ‘Little Big Christmas’. It is primarily aimed at bringing joy to families and shoppers throughout the season and was the key inspiration for the entire campaign.

BGN knew the core campaign illustration needed to feel premium and evoke some real Christmas magic, so it includes hidden characters enjoying everything the shopping and leisure destination has to offer as well as two icons of the Leeds skyline, Victoria Gate and Victoria Quarter – both of which are located at the heart of Victoria Leeds.

David Newton – creative director at BGN – said: “Christmas is obviously a key time for Victoria Leeds so we wanted to deliver a core creative and overarching campaign that really stood out and communicated why people should visit. We did this by focusing on what it offers; from shopping for stylish outfits to enjoying festive treats as well as its famous shopping events.”

Jo Coburn, Senior General Manager at Victoria Leeds – added: “BGN has done a fantastic job in communicating why Victoria Leeds is so special at this time of year. No matter how you wish to celebrate, whether small and cosy or going all-out festive, our ‘Little Big Christmas’ window is set to wow our shoppers, so it’s fantastic to see it front and centre of the campaign.”

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

More News

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...