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Thursday, June 13, 2024
AppointmentsSocial-first agency Campfire take on three senior staff

Social-first agency Campfire take on three senior staff

  • Social Media marketing agency Campfire broaden its growing team with three new senior hires
  • Each hire brings a wealth of industry experience to the agency
  • The new hires come at a time of rapid growth for the agency 

Campfire, the Manchester-based social-first marketing agency, has welcomed three new senior hires.

Headed up by ex-Social Chain directors, Joe Gradwell and Alex Brown, the now 40-strong award-winning agency has seen significant growth since its conception in 2019.

Jennifer Barber joins the team as Head of Insights, making the move from The Hut Group where she was Senior Social & Insights Manager for its Myprotein brand.

Jennifer brings strong leadership skills and ensures content is always ‘on brand’ for her clients. At Campfire, she will head-up the Data & Insights arm of the business, driving client strategy, supporting new business and developing market-leading insight tools.

Prior to her role at The Hut Group Jennifer was at social media agency, Social Chain, where she was responsible for commercial pitches and reporting on campaign performance for brands such as William Hill and Frontier.

Jennifer commented, “I’ve loved watching the work Campfire has produced with some amazing brands so I was really keen to be a part of an agency that truly cares about doing what is right by the client and creating incredible, social-first content.

“Understanding the consumer, looking at wider cultural shifts and spotting trending moments is what I absolutely love doing so I can’t wait to do that for some of the best brands in the UK.”

“The proprietary tools we have here already are incredible, for example with Spark, I’d have loved this tool in my previous role where I was leading the reactive content strategy, so the fact I get to own and develop that tool to take it even further is so exciting.”

Jade Hadden joins Campfire as Account Director, with 10 years experience at agencies including Lakestar McCann, iProspect and more recently, leading the commercial, strategic and operational aspects of entrepreneur Steven Bartlett’s personal brand at Social Chain.

Beginning her career in campaign management, Jade has worked on content and creative strategies for household brands such as Pets at Home, Holland and Barrett and Pure Gym.

Jade commented “I was instantly drawn to Campfire’s values. The team always has the client’s best interests at heart, whilst producing industry leading, social-first content.”

“Understanding how consumers really interact across multiple social platforms has brought household brands such as L’Oreal to the company and I look forward to driving exciting, performance-led content.”

Shaun Dickson joins as Influencer Director, after a five year stint at Dentsu, where he led the Influencer and Social team across the UK. During this time, he worked on clients including Heinz, Pets at Home, Accor and Remington. Previous to this, Shaun worked at The Hut Group, developing content strategies across all forms of digital media.

He will lead Campfire’s Influencer, Social and PR teams, providing cross-channel integrated strategies that drive performance across all aspects of the marketing funnel.

Commenting on his new role, Shaun said: “On average, people spend almost five hours a day on their mobile phone, where they’re engaging with brands, creators, family members or friends. Campfire has a true focus on nurturing these communities, ensuring we’re providing relevant social-first content that adds value.

“I’ve loved seeing the incredible work Campfire have created for some of the worlds most-loved brands, and it’s such an honour to be a part of the team. I’m excited to develop our strategic approach and extend our services to provide our clients with innovative ideas that drive their brand forwards.”

Joe Gradwell, CEO at Campfire, commented: “We’re delighted to have Jen, Jade and Shaun onboard with each of them bringing fantastic skills and a wealth of experience to our Campfire team.

“We’re in a period of exciting transition, from small to mid-sized agency, so it was the perfect time to bring in these senior hires to help shape and steer the business forward. We’re excited to enter this new phase and continue to provide a world-class service to our clients.”

News Desk
News Deskhttps://www.businessmanchester.co.uk/
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