19.9 C
Manchester
Friday, July 11, 2025
BusinessSIMPLISAFE UNVEILS NEW LOOK BRANDING AND TV CAMPAIGN FOLLOWING REFRESH

SIMPLISAFE UNVEILS NEW LOOK BRANDING AND TV CAMPAIGN FOLLOWING REFRESH

Award winning home security company, SimpliSafe, has unveiled its new look following a complete brand refresh to its website, logo, brand colours and brand positioning. As well as creating a new TV and radio campaign, all underpinned with the brand’s new strapline: There’s no safe like SimpliSafe.

The new branding reflects SimpliSafe’s unique offering and core values including advanced home security, comprehensive protection, excellence in professional alarm monitoring and value.

The yellow and dark blue shades were carefully selected as the new brand colours as they evoke feelings of trust and safety, while standing out from the light blue and grey tones that other brands in the home security sector favour. The new logo might not seem dramatically different apart from the colours, but subtle changes were made to add curves and adjust the alignment, which is a nod to the shapes and quality designs of the products.

The new TV and radio campaign, “Protect What Matters”, highlights the enormous responsibility associated with protecting someone’s home and life, underscoring how together, SimpliSafe’s advanced technology and industry-leading professional monitoring can deliver on the company’s mission of making “every home secure”.

The TV and radio campaign launched globally but video production agency, Koala, were brought on board to adapt the ads to make it suitable for the UK audience. British actor, Richard Armitage, was carefully selected to do the voiceover for the UK version where his tone adds warmth and trust, as well as it being recognisable. The new TV creative will air across the Sky network, ITV and Channel 4, both linear and VOD, whilst the radio will air across Global, Bauer and Communicorp stations. Brokered by newly appointed media agency Wavemaker.

Commenting on SimpliSafe’s rebrand, Director of Marketing, Andrew Thompson said “This rebrand has been a very exciting project and it’s great to see how SimpliSafe has evolved in the UK since its launch over three years ago.

“As a company, we believe that home security is essential and this is why we are focused on providing advanced security that is affordable and accessible, especially with crime expected to increase following the cost-of-living crisis. We are on a mission to make every home secure, and we hope our new branding and campaigns will help us to fulfil this.

“It is important to us that people know what SimpliSafe represents in a very competitive market, and we wanted our new branding and creative to match our trusted reputation. Working with Richard Armitage for the voiceover was our first step in working with a public figure and he is a great fit for the brand – he’s well respected in the industry and brings confidence and assurance throughout the TV and radio ads. We think the complete brand refresh looks outstanding and hope new and existing customers agree.”

Hot on the heels of the rebrand, SimpliSafe is set to launch some exciting new products later this year to expand its award-winning security system even further. Visit SimpliSafe.co.uk to explore the new look website.

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

More News

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...