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FashionFRIDA ROME: strong is sexy, so why are businesses still afraid to...

FRIDA ROME: strong is sexy, so why are businesses still afraid to mix both?

We can all benefit from sexual liberalism, and it’s about time we all did. Thankfully, people have become more and more comfortable with experimenting with their sexuality and gender. Have you tried? If so, would you bring your findings into your next business meeting? Perhaps not. The business world seems stuck in keeping business and pleasure separate, which is a great shame, considering the appeal of sex and sustainability. If only there was a way to mix them… Look no further as two focused (and sexy) businesswomen from Manchester did just that.

Natalie Deana and Rebecca Joy did it and challenged the market of vegan luxury handbags with their playfully risqué accessories brand, FRIDA ROME.

Featured on series 19 of BBC’s Dragons’ Den earlier this year, the self-proclaimed ‘Bad Girls Who Do Good Things’ proved nay-sayers wrong when they revealed their concept of placing an erotic element inside their sophisticated and sustainable handbags.

With a tastefully sensual story chapter written on the side linings of the bag’s interior , the entrepreneurs got Touker Suleyman hot under the collar, after Peter Jones read it aloud on the show. Jones couldn’t fault the style and design of the products and whilst neither he nor Deborah Meadon chose to invest, Meadon did champion the entrepreneurs on their sustainable efforts. It was newest Dragon Steven Bartlett however who saw the true potential in what FRIDA ROME could become.

And Bartlett wasn’t wrong. The brand is very much proving that sex still sells.

Their risqué USP has been a huge success amongst thousands of women across the globe, with them now carrying around the hidden FRIDA ROME secret in bags that rival big brand designer accessories.

And it’s not just vegans who love what they do.

‘We have so many fabulous customers; from CEOs to cool mums, and even lots of gentlemen.’ says Joy. ‘We’re seeing more and more of these great guys who are thinking outside the box when it comes to a buying gift for their partner.

The Northwest based brand has managed to find the perfect balance between refined style and capturing the zeitgeist of the modern businesswoman.

‘The beauty is that the erotic detail is so unassuming’, says Deana. ‘We have carefully designed our beautiful bags with ethics and style in mind, to perfectly suit every occasion. You can go from the office to a dinner party effortlessly, while still carrying a part of your rebellious nature with you.’


For more information or to purchase Frida Rome products:
WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand

Sam Allcock
Sam Allcock
With over 20 years of experience in the field SEO and digital marketing, Sam Allcock is a highly regarded entrepreneur. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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