The EVCOM Clarion Awards 2022 were hosted in London two weeks ago, and Reels in Motion – who provide film services for businesses and charities across the UK – was awarded the Bronze award for their Break the Silence campaign with Press Red, which shared realities of domestic abuse.
The aim of the emotive and harrowing short videos is to help more people understand the stories of those involved in domestic abuse, and ultimately be part of the solution to ending gender-based violence and take action when they see abuse happening.
EVCOM celebrated the brilliant use of film as a powerful storytelling tool for the third sector to change mindsets and raise awareness of good causes. Over 500 production companies took part in the 2022 awards.
Break the Silence was written by Creative Director of Reels in Motion, Phil Bland. The script was based on research provided by Press Red as the non-profit Christian organisation shared details of domestic encounters that people may have witnessed and not actioned.
The Manchester-based production company sourced 50 actors to help capture the distressful experiences that happen to women across the UK at work, in pubs or bars and even on their commute home.
The short clips deliver disturbing scenarios with a positive message at the end of the three videos by showing how people have chosen to take action and protect the victim from further verbal or domestic abuse.
Matt Hubbard at Reels in Motion, coordinated, filmed, and produced the thought-provoking piece.
Clarion Awards commented: “Since breaking into the Televisual Top50 corporate production companies we knew Reels in Motion were at the highest level of video production in the UK, and we wanted to enter a project in the Clarion awards that not only showcased our ability, but also gave Press Red a bigger platform to raise awareness about their campaign. It was the first time we’d entered a project into the EVCom Clarion Awards so to walk away with a bronze award was really satisfying, especially when you see the scale and budgets of the other entries we were up against. We’ve always been proud of giving our clients good bang for their buck so this felt like a good victory for us. We’ll be entering again next and going for the gold.”
Press Red commented on the award win: “We were already aware of the amazing work that Press Red do so when they approached us to work with them on the Break the Silence campaign we jumped at the chance. We felt it was our opportunity to use our production skills to make a positive difference and play a small part in helping to stop violence and sexual harassment towards women and girls. “
