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NewsCreativeSkyParlour announces launch of new divisions to support the evolving Fintech market

SkyParlour announces launch of new divisions to support the evolving Fintech market

After serving the international Fintech market for over a decade, SkyParlour, the Fintech PR agency, has officially launched three new highly tailored business divisions to help Fintech businesses better express their own purpose.

Responding to the global pandemic, these new divisions – Started, Scale and Consult – will better support the evolving Fintech market at all stages of development, from start-up, to scale up, and scale out.

Founded in Manchester in 2009 in the wake of the infamous global financial crisis, SkyParlour, located on Princess Street in the city centre, has a track record of leading its clients through turbulent times, and so, is well-placed to help businesses develop and grow while we continue to deal with the COVID-19 pandemic.

The new SkyParlour divisions are made up of:

SkyParlour Started

Started is a PR and marketing programme designed for world-changing tech start-ups to help them communicate their proposition, purpose, and values, in order to get to the vital next stage of funding, product development, organic growth, or stakeholder engagement.

SkyParlour Scale

Scale brings together a tenacious team and network with a diverse skillset to deliver a well-rounded PR and digital marketing service. The benefit of experience across the entire Fintech industry ensures SkyParlour client campaigns are catalytic and inspiring, with multichannel stakeholder influence.

SkyParlour Consult

Consult has been established with both scale-ups and scale-outs in mind. Its aim is to provide scale-ups with the understanding to weave their purpose into their comms strategy and help scale-outs identify their destination amidst a wealth of options, with a marketing strategy to help get them there.

Angela Yore, Co-founder of SkyParlour, says:

“Fintech is the long-time custodian of trust in the movement of money. Because of this, leaders in the sector have a responsibility to disrupt and evolve by maintaining an open line of communication with customers, competitors, partners, investors, policy makers and the influencing media.

“The impact of poor communication during this, one of the most challenging years of modern times, could also be profound. We are committed to being a strategic ideas agency and that is why we have adapted our business to guide our clients through the ‘next normal’, to optimise the way Fintechs communicate.”

Kimberley Waldron, Co-founder of SkyParlour, comments:

“As a result of the pandemic, how Fintech businesses at different stages need to communicate has changed. Especially when it comes to attracting the right level and type of investment.

“With understandable caution in the VC/PE community due to instability in the markets, we need to ensure fresh Fintech talent and technology still makes its way to end users. This is exactly why we’re launching Started, to ensure those Fintechs at the beginning of their journey have the support they need to cut through the noise.”

Started and Consult are off to a strong start, having already signed up new clients, while Scale continues to grow its client roster of international Fintech brands. Furthermore, the agency has also opened a new office space in London, with plans to open an office in New York in January 2021.

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