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PartnershipsSalford-based telco TalkTalk Business appoints boutique NQ agency Don’t be Shy, committing...

Salford-based telco TalkTalk Business appoints boutique NQ agency Don’t be Shy, committing to digital transformation amid the challenges of Covid

Following a competitive pitch process, communications and connectivity provider TalkTalk Business has appointed Manchester-based B2B agency, Don’t be Shy to revitalise and relaunch its digital marketing strategy with a refreshed visual identity and brand new website.

Lee Hull, Managing Director, TalkTalk Business Direct, said: “Despite being the smallest and youngest agency in the pitch line up, Don’t be Shy impressed us with deep, specialist expertise and an approach that was genuinely tailored to our unique needs as we drive towards ambitious growth goals for 2020, and forge ahead with our ongoing digital transformation. The interpretation of the brief, the digital-first thinking demonstrated, and the personalities in the room, gave us complete confidence they’d deliver what we need.”

“Obviously, the project then kicked off in quite a strange time. Given the nature of TalkTalk Business as delivering ‘Critical National Infrastructure’ – infrastructure that is now more critical than ever – we’ve been dedicated to supporting customers as much as possible through lockdown, keeping them connected, and providing advice and solutions around home working and security. At the same time, we need to keep looking forward and maintain business as usual as well – albeit with numerous project milestones signed off from various bedrooms and home offices around Greater Manchester!”

Don’t be Shy is currently undertaking a full insights process to adopt and adapt the TalkTalk Business visual identity into a complementary brand, relevant for the business audience and differentiated within the business market. They will also deliver a transformed, CX-led website, intended to drive engagement and conversion.

It’s been a successful start to 2020 for Don’t be Shy, as the agency celebrated its fourth birthday, won big at the Northern Digital Awards, scooping Integrated Agency of the Year, Small Agency of the Year and Best Digital B2B Marketing Campaign, and recruited a new Creative Director in the form of Chris Place, a Stein IAS stalwart and all-round design buff with almost 20 years’ experience in B2B creativity.

Caroline Pomfret, Managing Director, Don’t be Shy said: “Last year saw us pause, take stock, and ensure we had the right structure and processes in place to continue growing and finessing our offering, without compromising our standards. This win shows it’s paying off.”

“It’s been an exciting start to the year, winning TalkTalk Business and other clients like City Pantry, and we’re loving working with increasingly involved and complex briefs. But it’s obviously been a challenging time to manage an agency too, with clients’ attention understandably elsewhere. In that sense, it’s really refreshing to see a brand like TalkTalk Business press ahead with a long-term view and their commitment to relaunch the brand, and it’s made us even more delighted to be part of it.”

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