Marketing communications agency, Jam has been appointed by healthy food and drink brand, The Skinny Food Co, to sweeten its PR strategy, following a three way pitch process.
Jam will be responsible for increasing visibility and share of voice in a competitive market place with consumer and trade media coverage of The Skinny Food Co’s expansive range of products.
The Skinny Food Co is a food and drink brand dedicated to healthy, great tasting food without the high sugar, fat and calorie content. The brand is enjoyed by the growing number of health conscious consumers as well as diabetics, vegetarians and vegans.
Jaime Gee, Managing Director at Jam, said: “We’re thrilled to be working with The Skinny Food Co and looking forward to communicating the brand’s fantastic range of flavoursome products to both the industry media and consumers. Our extensive press office function will support The Skinny Food Co’s overall business objectives of increasing awareness to drive sales, and ensuring that people can enjoy healthy food as it should be – full of flavour! ”
Wayne Starkey, CEO and Founder at The Skinny Food Co, said: “Jam really impressed us with their pitch as they not only understood our key audience and their interests, but also demonstrated creativity in their tactics. We’re delighted to have Jam onboard and we’re confident that they’ll help us raise awareness of our brand as it evolves.”
Jam has a wealth of experience in the food and drinks industry, including supporting TV chef, James Martin’s online home delivery service, Life, Fork, Spoon, as well as HM Pasties, EHL Ingredients and Lancashire Tea.
The Skinny Food Co joins Jam’s extensive roster of clients which includes Printworks, Argos Pet Insurance, MakeUrMove, Survivors Manchester and Ipsum Group.
