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BlogNew partnership to drive Bentley Manchester into British rugby market

New partnership to drive Bentley Manchester into British rugby market

Luxury car dealership Bentley Manchester has signed a renewed sponsorship deal with Premiership Rugby side Sale Sharks in order to continue to drive the brand into the British rugby market.

Bentley Manchester has penned new terms to continue their partnership with the club after a successful 2017/18 season in which Sharks launched a challenge for a top six spot.

With ambitions high both on and off the field again this year, Bentley Manchester has also agreed to renew its player sponsorship with Sharks’ Welsh hooker Marc Jones, to continue its backing of the Bentley Executive Club and to sponsor a match this season.

Speaking after signing the deal, the club’s Commercial Director Mark Cueto, said: “We’re incredibly proud to call Bentley Manchester partners of the club and to see our collaboration going from strength to strength. They are, without doubt, an iconic British brand.

“The year 2019 is a very special one for Bentley, as it’s the brand’s centenary year, and we also hope it’s going to be a very special one for Sharks too as we are pushing hard – both on the pitch and behind the scenes – to make this a year to remember for the club.”

Jon Crossley, Managing Director at Bentley Manchester added: “Sale Sharks are the North West’s only Premiership Rugby side and, being based in the same region, we’re proud to be able to call them our partners.

“With 2019 being Bentley’s centenary year, we hope it’s going to be very special for many reasons and we look forward to meeting some of the North West’s most prominent business leaders, personalities and Sharks fans in the Bentley Executive Suite over the course of this season.”

Through the partnership, Bentley Manchester will retain naming rights to Sharks’ celebrated matchday hospitality at the AJ Bell Stadium, hosted by Mark Cueto.

The Bentley Executive Club offers a range of hospitality packages, including executive boxes, shared seats in the Legends Lounge and 200 Club as well as a The Bentley Suite.

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