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BlogKellogg's dishes up breakfast at 20th anniversary street party

Kellogg’s dishes up breakfast at 20th anniversary street party

To mark the 20th anniversary of its support of school breakfast clubs, cereal giant Kellogg’s hosted a community breakfast extravaganza in its new home in MediaCityUK and launched its new community programme, Breakfasts for Better Days in Salford.

Kellogg’s served breakfast outside its Salford offices to celebrate with employees and key partners in the community who have been involved with the wonderful initiative.

More than 60 primary school children from the local area attended the event, alongside Salford City mayor, Paul Dennett, and Kellogg’s managing director, Oli Morton.

Primrose Hill Community Primary School, in Ordsall, and Willow Tree Primary School, in Langworthy – two schools Kellogg’s has supported as part of its breakfast clubs programme –  provided adorable entertainment with a selection of breakfast poems, songs and jokes.

In January Kellogg’s relocated its 420 UK office employees from Talbot Road to Media city after nearly 30 years of residence. Now the company is keen to support its new neighbours and today announced the launch of a new flagship community programme Breakfasts for Better Days in Salford.

The first project Kellogg’s is supporting is with the Salford Food Share network and will provide food and funding for summer holiday projects in six locations of Salford.

Speaking at the event, Salford City Mayor, Paul Dennett, said: “It’s great to be here today to celebrate 20 years of Kellogg’s Breakfast Clubs and to share the occasion with two Salford schools that have benefited from Kellogg’s support over the years.

“I’m delighted to hear that Kellogg’s is extending this support to address food insecurity in the city. The summer holiday projects are so important to ensure the children that rely on free school meals during term time have access to food and fun activities during the summer break.”

Over the past 20 years Kellogg’s has supported more than 3,000 school breakfast clubs with funds, food and training, providing school children with access to nutritious breakfasts in safe and social environments to tackle morning hunger.

Kellogg’s managing director, Oli Morton, said:  “Kellogg’s has provided 70 million bowls of cereal and over £3million over the past 20 years to enable children to have the best possible start to the day.

“It’s wonderful to be able to celebrate this landmark moment in our new community with those who have been directly supported by the programme.”

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