14.5 C
Manchester
Tuesday, July 15, 2025
BlogVirtual online presence for Macdonald Manchester Hotel

Virtual online presence for Macdonald Manchester Hotel

Macdonald Hotels & Resorts has become one of the first hotel and hospitality chains in the UK to make widespread use of the technology that allows guests to explore its hotels prior to booking.

Already seven hotels, including Macdonald Manchester Hotel, can now be explored through 360 degree online tours and by the end of 2018 that figure will have risen to around 20 hotels and resorts in the group’s portfolio.

It can be difficult to fully appreciate the opulence and comfort levels of the bedrooms, bars and restaurants without actually visiting them, but the new tours bring the hotels and resorts vividly to life.

Using high resolution photography and infrared technologies developed initially for the residential real estate industry, guests can now click on the hotel website then walk through the front door, explore the lobby, bars and restaurants, see the full range of bedrooms and even take a stroll in the grounds. It is a real taster of what is on offer and one that delivers not just the layout, but also the ambience.

At Macdonald Manchester Hotel visitors can explore the largest four star hotel in the city, clicking on the on-screen hotspots to discover the Spa with its treatment rooms, relaxation room and gym; see the spacious lounge bar, book a table at the Scottish Steakhouse and drop by reception to the view all styles of rooms, from the recently-refurbished Classic Rooms, the Executive Rooms, the large suites and the popular Double Doubles, which are ideal for families. There is also a video that provides a tour of some of the city’s most iconic locations.

In all the tours the information hotspots that appear on screen allow for direct booking of rooms and restaurant tables, while the inclusion of floorplans gives conference organisers a unique tool for planning seminars, arranging accommodation for guests, locating break-out sessions and hospitality.

Lyn MacDonald, Group Marketing Director for Macdonald Hotels & Resorts, said: “At Macdonald Hotels & Resorts we are embracing this fantastic technology to provide our customers with a more interactive and immersive experience online. By using state of the art photography and filming techniques, we’ve managed to bring Macdonald Manchester Hotel to life, with our 360 degree tours, to provide an excellent taste of what guests will experience when they arrive.”

Keith McMahon of Venue View Virtual Tours, who is working with Macdonald Hotels & Resorts to create the online tours, said: “The benefits, from significantly increased meetings and events business to more direct room bookings, is significant.

“Meeting and event organisers can now instantly see multiple setups and layouts in 3D, as well as being able to explore all rooms in detail without having to visit in person. Independent travellers are also able to view facilities and now have a clear idea about the hotel and bedrooms before arrival.

“The high quality 360 photography and 3D walkthrough gives hotels complete control over their own imagery, meaning customers visit their website to view and book directly rather than going through Online Travel Agents.

“Macdonald Hotels & Resorts is leading the way in using this technology to enhance the guest experience and to facilitate bookings and it is setting a new industry standard.”

Latest

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...

More News

Mobile Cloud Mining App by AIXA Miner Set to Transform Crypto Access in 2025

AIXA Miner has unveiled its official mobile cloud mining application, signalling the beginning of a more flexible and user-friendly era in cryptocurrency mining. The platform,...

How Manchester’s Tech Startups Are Powering Growth with Headless CMS Architecture

In no time at all, Manchester has emerged as one of the UK's leading technology hubs. The city is home to a vibrant startup...

St George’s Day parade returns to Manchester

The St George's Day Parade, a beloved fixture in Manchester's event calendar for nearly two decades, returns on April 27 with its vibrant celebration...