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Tuesday, May 28, 2024


Manchester-based company The Insights People, the global leader in kids, parents and family market intelligence, is delighted to announce new appointments and additions to support the company’s global expansion, expanding to a team of 31 having launched in 2017. With its recent launch into South America with Brazil and Mexico last quarter, the company now survey more than 3,000 children every week, across 4 continents and 9 countries, and more than 150,000 children a year.

After a strong 6 months despite challenging conditions in industry, The Insights People announce a host of new clients including Amazon, LEGO, Star Stable and Warner Bros. as well as expanding relationships their relationship with clients such as Leapfrog, SEGA, and Turner. After announcing expansion to Brazil and Mexico earlier in 2020, the company are now working on feasibility to launch into other countries and continents.

Nick Richardson, CEO The Insights People comments,
“It has been quite surreal and challenging to interview, welcome and work with so many new starters remotely! Though it has been great to see the team adjust to these challenges with our usual can-do spirit. It was critical that we continued with our extensive recruitment despite the difficulties which COVID-19 has caused us as all of the roles are key in building the business to the next stage. The recruitment has been across the business, but in particular we have significantly increased our tech and data science team to help us develop and ultimately launch a number of new exciting services”.

The award-winning tech company welcomes Robert Lambert as Senior Development, Richard Wainwright as Data Scientist, Jordan Shaw as Junior Developer. In addition, the company has expanded its research team welcoming recent graduates Lucy Holland and Sarah Waterhouse to the team, Connor Walsh to the marketing team and George Sarakins who joins to head up account management with clients based in North America.

Chief Technology Officer of The Insights People, Dan Lucas added,
“I am very excited about the growth of tech department and innovation which the company is showing. It is a great pleasure for me to work through and see these developments take shape. Our expanded tech team are working on some big things which will change the way we view, filter, interrogate and analyse the data, it is an amazing time to be with the company”.

The company continue to recruit for a number of roles, and are actively looking for a new 3,000 sq. ft city centre office having outgrown their existing office.

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