In an impressive stride within the digital realm, web design agency Unbranded Manchester, a trailblazer in web design and SEO strategies, has recently clinched a pivotal project to revamp the brand and digital facade of Russell Homes, a renowned housebuilder with a 20-year legacy in Greater Manchester and Cheshire. This victory emerged from a rigorous competitive pitch against two other contenders, highlighting Unbranded Manchester’s prowess and innovative approach to digital solutions.
Hamad Mian, the visionary Managing Director at Unbranded Manchester, expressed his enthusiasm about the partnership, emphasizing the technical challenges and the opportunity to streamline Russell Homes’ internal processes through this project.
“We’re delighted to be working with Russell Homes and are very excited about working on yet another technically-challenging project that should make the overall management of their internal processes a whole lot easier.” said Hamad Mian
The agency’s plan includes a comprehensive overhaul of Russell Homes’ website, integrating it seamlessly with their property management software and the property listing giant Rightmove. This integration is anticipated to enhance the property availability management across Russell Homes’ developments, marking a significant step forward in their digital strategy.
The project’s scope extends beyond the initial launch, with Unbranded Manchester also securing a secondary pitch to manage the ongoing SEO and conversion rate optimization, ensuring the new platform’s maximum visibility and effectiveness. This multi-faceted approach underscores Unbranded Manchester’s commitment to driving tangible business results through digital innovation, a philosophy that has been at the core of their operations.
Liberty Wootton, the Marketing Manager at Russell Homes, lauded Unbranded Manchester’s deep understanding of their vision and the outdated state of their current digital assets. Wootton’s confidence in Unbranded’s ability to deliver a website that mirrors the quality of Russell Homes’ offerings highlights the synergy between the two entities’ aspirations for this project.
“Our current website is outdated and not reflective of the homes and service we offer at Russell Homes. From first contact with Unbranded Manchester we realised they completely understood what we were trying to achieve.
“We have full faith in what Unbranded can achieve with their skill set from the website’s design through to the execution and further performance of the website. It was clear from our first meeting with them that they were the best agency for the job.”
Unbranded Manchester, situated in the vibrant MediaCityUK, stands out for its data-driven and research-oriented methodology, delivering cutting-edge web design, development, and SEO solutions. Their unique approach, emphasizing strategic business development and a rigorous discovery process, has positioned them as a preferred partner for businesses seeking to dominate their online presence.
This collaboration between Unbranded Manchester and Russell Homes is set to redefine the digital landscape for the housing industry, promising an enhanced user experience and streamlined property management. The project’s success will undoubtedly cement Unbranded Manchester’s status as a leading digital agency in Manchester, capable of transforming technical challenges into opportunities for growth and innovation.
